Our lives have changed so quickly in the past few weeks as COVID-19 became a pandemic. As travel comes to a virtual halt, schools close, and governments react, most of us find ourselves stuck in our homes to avoid and halt the spread of the novel coronavirus. Many small businesses have reacted by reducing or suspending operations and are already feeling the toll on their bottom line.
As people’s behaviors change, their search behaviors change too. We’ve already seen how COVID-19 has impacted Google Ads Results for different industries—and the results are unprecedented. Some industries were well poised for the shifting market, but many are not.
But change doesn’t necessitate failure. As more data emerges and trends become apparent, there’s plenty of room for small businesses to adjust to the challenges brought on by the COVID-19 pandemic and weather the storm.
At WordStream, we’re looking across tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. In this article, we’ll examine several trends that have emerged over recent days and weeks as COVID-19 has spread—and offer viable, actionable strategies for how advertisers can adjust their campaigns to reduce the negative impact of the crisis.
Want more info? Watch Mark’s webinar on-demand today!
The trend: COVID-19 plummets store visits by 90% in one month
It may be obvious to state, but as people practice social distancing and avoid unnecessary trips, and as many businesses are forced to close their physical stores or limit their in-store capacity, most brick-and-mortar stores are feeling the pain of limited foot traffic.
In Google Ads, many advertisers track store visit conversions to understand the offline impact of their online advertising. Many local advertisers optimize their PPC campaigns using these metrics and have noticed significant challenges in the past month as COVID-19 effectively eliminates unnecessary foot traffic.
Advertisers began noticing a small drop off in store visits in late February. By the first week of March, store visits were down 24%. As the virus spread exponentially, store visits were down 46% at the beginning of the second week of March. Following the president’s address and the CDC’s global travel warnings, the remaining store visits were down 80% on Thursday, March 12. This past week saw virtually no unnecessary store visits, as store visits hit their current low, down 90% from a month ago.
How to respond: Get your small business online
As traditional brick and mortar businesses suddenly can’t rely on foot traffic to fill their store fronts, now small businesses must focus on their online presence. We haven’t seen Google search traffic diminish too much since the COVID-19 outbreak, so all small businesses should take this time to improve their online web presence fast.
Here are the five steps we recommend.
1. Design a simple website
Your company’s website is the cornerstone to your online presence. Your small business doesn’t need to have a complex website, and you can create a basic website in just an afternoon. Google even supports small businesses with a free website builder! And be sure you’re optimizing your landing pages for Google.
How strong is your website and online presence? Find out in 90 seconds with the free LOCALiQ Grader!
2. Get your business on Google My Business
As COVID-19 shuts down businesses, we expect more people to turn to Google to ensure businesses are even open during these uncertain times. By creating a Google My Business account, you can proudly display your business hours, address, posts, photos, and even reviews across Google search and Google Maps.
If you’re already running Google My Business for your business, be sure to update any of your business operations if they’re changed by COVID-19. That includes updating your business hours and phone number, and posting a notice about any changes your customers should know about your business’s operations with respect to COVID-19.
3. Engage your customers on social
Your customers expect that your business might change during the pandemic and they’re looking for updates to confirm whether and when you’re open. Some will turn to Google or your website, but many others will try to find your most recent posts on Facebook or Twitter. If they can’t find you on social, they’re less likely to trust you’re still open. Be sure to create a free business page on Facebook and give your customers a periodic update so that they know your business is still open.
4. Get your products online with Google Merchant Center
Traditional retail is struggling with minimal store visits, but ecommerce is an attractive opportunity to keep your sales coming in, even if your customers are stuck inside. To start selling your products online, create a Google Merchant Center account and upload your first products online. You can even use an automated product feed to help keep your products, prices, and inventory updated on Google.
Once your first products are online, be sure to regularly optimize your Google shopping feed by following simple best practices for product titles, descriptions, images, and taxonomy to ensure that searchers can easily find your products online.
5. Promote your business online
You’d be surprised how many people can find your business online with just a few simple tools, but even the best search engine optimization can benefit from some additional traffic. Advertising across search and social is easy and these platforms can drive plenty of extra traffic, sales, and loyal customers for small budgets.
- Google Ads: Reach customers as they search online for your keywords and pay only when interested customers click on your ads! Additionally, you can reach your ideal audiences across Google Maps, display ads, Gmail, and YouTube.
- Microsoft Advertising: Expand your reach to the second largest search engine in the United States, with 36% of the desktop market share. Many advertisers see even cheaper clicks on Microsoft Advertising than on Google.
- Facebook ads: With over 70% of the US online population on Facebook, Instagram, and Messenger, Facebook ads is the largest opportunity to get reach your audiences on social media. Facebook advertisers can wide, diverse audiences at low costs.
Advertising online might sound complicated at first, but learning PPC can be simple with the right partner.
The trend: COVID-19 dominates new searches
As both the virus and news spread exponentially, we’re learning about it in real time. It’s dominant in our minds and in our questions on Google search. Over the past few weeks, searches containing “coronavirus” and “COVID” have certainly taken off. These terms are often appended to everyday searches like “travel booking” or “tax preparation.”
Google search interest for the coronavirus in the United States:
But even outside of searches directly about the virus, the implications of our changing world are bringing people to Google with questions we don’t often see asked. Normally, many of these questions have simple answers, but uncertainty breeds confusion for even simple questions.
From medical necessities, basic needs, and government advisories to Tom Hanks and the 2010 Disney movie Tangled, dormant or brand new searches are becoming incredibly popular. As a result, much of our online marketing is reaching a new audience—often for an unplanned reason. Even on our own website, we’re suddenly seeing extra traffic to this 2017 post for Facebook Live as a result of COVID-19 related searches.
How to respond: Adjust your PPC campaigns for new search terms and volume
1. Review your search terms report regularly
No one’s favorite PPC task has become even more important as searches quickly explode related to COVID-19 and the disruption it’s causing in both our world and our ad campaigns. No one knows what will be trending tomorrow, so it’s important to understand what traffic your ads are getting and add new negative keywords quickly to prevent your campaigns from reaching irrelevant panicked searchers.
2. Find new negative keywords before they start trending
All your new keywords run the risk of attracting unsavory or irrelevant searches and wasting your campaign budget. Before tomorrow’s news story breaks and irrelevant search traffic flocks to your ads, find new negative keywords with a keyword tool.
3. Follow trending COVID-19 searches
Google Trends is always a great tool to understand how people are searching online. In response to the sudden surge in coronavirus-related searches, Google Trends recently released a new Google Trend Coronavirus Hub, dedicated to these specific COVID-19 search trends. Review the hub regularly to see how people’s priorities and search interests are reacting to the changing news.
Navigate the changing online advertising landscape with this free small business guide to COVID-19.
The trend: Mobile search traffic cut by nearly 25% in March
With many staying indoors, not commuting and not traveling, we’ve already noticed that we’re appreciably less mobile than we were just a few weeks ago. My Fitbit confirms that fact too, honestly. These sedentary behaviors make us much less mobile on search as well, and our paid search campaigns show a large decline in mobile search traffic.
While Google search ad traffic is falling across all devices, it was felt much more on mobile and tablet devices than it was on desktop. Since Monday, March 16, mobile traffic has consistently been down an average of 24% from the last week of February. Tablet traffic is similarly suffering from a 19% drop in the same time period. Desktop traffic is steadier, showing an 18% decline during the week and only a 7% decline on the weekends.
With mobile traffic sharply declining in the US, this begins to erode a core tenant of Google’s own “mobile-first” philosophy. Traffic on mobile is generally cheaper for PPC advertisers, so this shift has meaningful implications for PPC strategy in the coming weeks.
How to respond: Adjust your PPC campaigns for less mobile traffic
1. Revisit your device bid adjustments
You may have set a mobile bid adjustment in the past using relevant data at the time, but given the quick shifts in the search landscape, it may be worth revisiting your current device bid adjustments. As more searchers shift back to desktops while spending time inside, expect to see big shifts to their performance across device.
2. Consider smart bidding
It’s clear that we’re in for some surprising paradigm shifts, and it’s going to be difficult to know how search behavior will shift on a dime. Google’s smart bidding strategies may help advertisers by digesting changing data and adjusting their CPC bids in real time to match their goals. When choosing a smart bidding strategy, be sure to consider your goals and campaign budget, as well!
The trend: Cross-network opportunities grow as Google search traffic falls
While people may be spending less time out in brick and mortars and less time on Google search, our internet use is up nearly 50% since COVID-19 became a pandemic. The good news is that you can still reach your prospective customers online—they’re just looking in different places.
Since the beginning of March, Google search and Google Shopping may have taken considerable dives, but there’s still plenty of opportunity out there. Bing Search and Google search partners have remained relatively safe and steady places to find your customers and usually have cheaper CPCs than Google search.
On the other hand, finding your customers off the SERP is becoming increasingly easier! This past week, traffic from the Google Display Network grew 13% since the beginning of the month. And YouTube views are soaring—up 21%! For tips on display advertising during COVID-19, head here.
How to respond: Reach your audience on other networks
1. Now more than ever it’s crucial to advertise across networks
We’re all in for a rollercoaster of a ride on the Google SERP over the next few months as behaviors change. With Google search currently beginning to fall, you’ll have to find other networks to help make up some of that loss. Advertising across multiple networks will help mitigate the volatility of just relying on Google search alone. Additionally, we see that by advertising across networks other than Google search, you’ll find new audiences and even increase the number of people who later search for you on Google.
2. Include Google search partners in your campaigns
Google search partners include many smaller search engines that are powered by Google, like ask.com and countless smaller local search engines. While many may prefer the Google brand of search, the truth is that not every search occurs on Google.com. These partner search engines make up about 10% of Google’s search reach, so consider including them to your campaigns to make up some of the lost search traffic you’re experiencing due to COVID-19.
To include search partners in your campaigns, simply check the “Include Google search partners” box within the networks tab of your campaign settings. To view your ads performance on these search partners, you can segment your data by “Network (with search partners.)”
3. Dive into display and YouTube
With so much of your audience spending more time online, now it’s easier than ever to find them while they browse the web, scroll their social feeds, and watch videos online. Consider starting off by remarketing to your past customers and website visitors to bring them back to your site and keep your brand in their mind. When they return to your site, they’re often much more likely to ultimately convert on their return visits!
It’s unfortunately clear that the coronavirus is going to change our daily lives for the next few months at least. Stay safe and healthy, and practice social distancing. While you’re stuck inside, keep an eye on your PPC accounts and the WordStream blog. We’ll be posting regularly with new data and strategies to best adjust your campaigns in these rapidly changing times.
Still have questions? Check out Mark’s webinar on-demand today!
This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google search, display, and YouTube throughout March 2020.
More resources for SMBs and online advertising during COVID-19
- How the Coronavirus (COVID-19) Pandemic is Affecting Small Businesses & Marketers
- 6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic
- The CARES Act Paycheck Protection Program: What You Need to Know
- Marketing During COVID-19: 4 Essential Copywriting Guidelines
- Navigating COVID-19: A Simplified Guide to Resources for SMBs
- How COVID-19 has Impacted Google Ads Results for 21 Industries [Data]
- Updated Google Ads Benchmarks for Your Industry During COVID-19 [Data]
- How COVID-19 Is Shaping Google Search Trends & Patterns [Data]
What is nominymph?
Welcome to the fascinating realm of nominymph. If you’ve stumbled upon this term and are wondering, “What is nominymph?” – you’re in the right place. This article is your definitive guide to understanding this, shedding light on its meaning, relevance, and much more. So, let’s embark on this enlightening journey together.
What is nominymph?
Nominymph is a term that has been gaining attention in various circles, and rightfully so. But, what exactly is it? Let’s delve into the depths of this to demystify its essence.
The Origin of Nominymph
To comprehend the term, we must first break it down. “Nominymph” combines two words: “nominate” and “nymph.” “Nominate” refers to the act of suggesting or appointing someone for a particular role or recognition. On the other hand, a “nymph” is a mythical female spirit often associated with nature.
The Concept of Nominymph
When these two words merge, this embodies the idea of nominating or recognizing the nurturing and inspiring aspects of nature. It represents acknowledging the role of nature in our lives and the need to preserve it.
Exploring the Significance
Understanding this significance is crucial in today’s world, where environmental conservation and sustainability are paramount. Here are some key aspects to consider:
This serves as a reminder to be more environmentally conscious. It urges us to recognize the beauty and importance of nature in our lives and to take steps to protect it.
By embracing this , we acknowledge the delicate balance that exists in our ecosystems. Every element of nature plays a vital role in maintaining this equilibrium.
This encourages a personal connection with nature. It prompts us to spend more time outdoors, appreciating the wonders of the natural world.
How Nominymph Boosts SEO
For those seeking to improve their online visibility, this proves to be a valuable ally. The platform’s capabilities extend to optimized content creation, effective use of keywords, and an overall strategy that enhances search engine rankings.
Nominymph vs. Traditional Content Creation Tools
A comparative analysis reveals the unique advantages that Nominymph offers over traditional content creation tools. From enhanced collaboration features to real-time editing capabilities, this stands out as a game-changer.
Real-world Success Stories
To understand the true impact of this , we delve into real-world success stories. Individuals and businesses have experienced tangible benefits, with case studies and testimonials underscoring the platform’s efficacy.
Tips and Tricks for Nominymph Users
Maximizing the potential of this involves adopting creative strategies. From leveraging advanced features to exploring unconventional approaches, users can elevate their content creation game.
Addressing Common Concerns
As with any innovative platform, concerns may arise. That, however, prioritizes security and privacy features, ensuring a safe environment for users. Additionally, potential challenges are addressed proactively.
Future Trends in Content Creation with Nominymph
Looking ahead, we explore the future trends in content creation facilitated by this. Predictions and insights shed light on the platform’s evolving role in the dynamic digital landscape.
Nominymph Community and Support
Beyond its features, This fosters a sense of community among users. Access to robust customer support ensures that users can navigate any challenges with ease.
Nominymph Pricing Plans
Understanding the available pricing plans is crucial for users looking to make the most of this . An overview of packages helps individuals and businesses choose the right plan based on their unique needs.
In conclusion, this is a concept that encourages us to appreciate and respect nature’s vital role in our lives. By recognizing its significance and taking steps to protect our environment, we can contribute to a healthier planet for current and future generations.
Embrace the essence of this, and let it guide you toward a more sustainable and harmonious coexistence with nature.
Getting Started with MySCAD Login
In the fast-paced world of education, technology plays a pivotal role in enhancing the student experience. One such platform making waves in the academic sphere is MySCAD. In this article, we’ll delve into the intricacies of getting started with this login, exploring its features, benefits, and the seamless experience it offers to students.
A. Definition of MySCAD
MySCAD, short for My Savannah College of Art and Design, is a comprehensive online platform designed to streamline and enhance the academic journey for students. It serves as a central hub for various resources, academic tools, and essential information.
B. Importance of MySCAD login
The MySCAD login is not just a gateway; it’s a key that unlocks a world of possibilities. From accessing course materials to connecting with fellow students and faculty, the login is the first step toward a connected and efficient academic life.
II. Setting Up MySCAD Account
A. Registration process
Getting started with MySCAD is a breeze. The registration process involves providing basic information, creating a unique username, and establishing a secure password. Once registered, students gain access to a personalized academic portal.
B. Profile customization options
This understands the value of individuality. The platform allows users to customize their profiles, adding personal touches that go beyond the traditional academic experience.
III. Navigating the MySCAD Dashboard
A. Overview of the dashboard features
The MySCAD dashboard is a digital command center, offering a comprehensive overview of courses, announcements, and upcoming events. Navigating through the features ensures a smooth and intuitive user experience.
B. Accessing key sections
From academic resources to community forums, the dashboard provides access to various sections tailored to the specific needs of students. Understanding these sections is crucial for maximizing the platform’s benefits.
IV. MySCAD Login Troubleshooting
A. Common login issues
Even the most seamless platforms can encounter hiccups. This section addresses common login issues students might face and provides step-by-step solutions to ensure uninterrupted access.
B. Step-by-step solutions
Whether it’s a forgotten password or technical glitch, the article guides users through troubleshooting steps, ensuring they can quickly resolve login issues and focus on their academic journey.
V. Benefits of MySCAD Login
A. Streamlined access to academic resources
This aggregates essential academic resources in one place, simplifying the process of accessing course materials, lecture notes, and additional study aids.
B. Integration with student services
The platform goes beyond academics, seamlessly integrating with student services such as counseling, financial aid, and extracurricular activities.
VI. MySCAD Security Measures
A. Two-factor authentication
Ensuring the security of student accounts is a top priority. It employs two-factor authentication to add an extra layer of protection, safeguarding sensitive information.
B. Data protection practices
The article explores the robust data protection measures in place, giving students peace of mind as they engage with the platform.
VII. MySCAD Mobile App
A. Features and functionalities
For students on the go, the MySCAD mobile app brings the platform’s features to their fingertips. This section outlines the app’s functionalities and how to make the most of them.
B. How to download and use
Providing a step-by-step guide to downloading and using the mobile app ensures students can stay connected wherever they are.
VIII. Student Experiences with MySCAD
A. Testimonials and success stories
Real-life experiences from students highlight the positive impact this has had on their academic journeys. These stories add a personal touch, resonating with readers.
B. Impact on academic life
Exploring how this has transformed the academic lives of students, this section emphasizes the platform’s role in fostering success and growth.
IX. Future Enhancements to MySCAD
A. Upcoming features
This is committed to continuous improvement. This section provides a sneak peek into upcoming features and enhancements, keeping users excited about the platform’s evolution.
B. Community feedback and suggestions
User feedback is invaluable. The article encourages users to share their thoughts, fostering a sense of community and collaboration in shaping the platform’s future.
X. MySCAD for Alumni
A. Continued access post-graduation
The relationship with this doesn’t end at graduation. Alumni can continue to benefit from the platform, accessing resources and staying connected with the community.
B. Alumni success stories
Highlighting success stories of alumni who attribute part of their achievements to this showcases the platform’s enduring impact.
XI. Integrations with Other Platforms
A. Collaborations with industry tools
MySCAD doesn’t operate in isolation. This section explores how the platform collaborates with industry tools, enriching the overall student experience.
B. Enhancing the user experience
Integrations with other platforms ensure a holistic approach to education, preparing students for the real-world challenges they’ll face in their careers.
XII. MySCAD Updates and Notifications
A. Staying informed about changes
MySCAD is dynamic, with updates enhancing features and addressing user needs. ThisIn the fast-paced world of education, technology plays a pivotal role in enhancing the student experience. One such platform making waves in the academic sphere is this . In this article, we’ll delve into the intricacies of getting started with this login, exploring its features, benefits, and the seamless experience it offers to students.
Unveiling the Excellence of Spanish D 94: A Revolutionary Innovation in Audio Technology
In the dynamic world of audio technology, Spanish D 94 has emerged as a groundbreaking player, revolutionizing the way we experience sound. This article explores the exceptional features, cutting-edge advancements, and the immersive audio experience that Spanish D 94 brings to enthusiasts and professionals alike.
The Spanish D 94 Phenomenon
That represents a leap forward in audio engineering, combining precision, innovation, and a commitment to delivering unparalleled sound quality. Whether you’re a music aficionado, a gaming enthusiast, or a professional in the audio industry, this is set to redefine your auditory experience.
1. High-Resolution Audio: Elevating Your Listening Experience
At the core of Spanish D 94 is the commitment to high-resolution audio. This technology ensures that every nuance of the sound is captured and reproduced with exceptional clarity. Whether you’re listening to your favorite music, watching movies, or gaming, Spanish D 94 delivers an audio experience that transcends traditional boundaries.
2. Immersive Surround Sound: A 360-Degree Audio Adventure
Step into a world where sound surrounds you from every direction. Spanish D 94’s immersive surround sound technology creates a 360-degree audio landscape, making you feel like you’re right in the heart of the action. Whether it’s the rustle of leaves or the roar of engines, the precision of this enhances the immersive quality of your audio experience.
Technological Marvels: Inside the Spanish D 94
Delve into the technological marvels that make this a standout in the audio industry.
3. Advanced Signal Processing: Precision in Every Note
Spanish D 94 employs state-of-the-art signal processing technology. This ensures that every note, beat, and tone is reproduced with utmost precision, maintaining the integrity of the original audio source. The result is an auditory experience that captures the essence of the artist’s intent.
4. Wireless Connectivity: Seamless Integration
Say goodbye to tangled wires and limitations. This embraces wireless connectivity, allowing you to enjoy your audio experience without constraints. Whether it’s Bluetooth connectivity for your mobile devices or seamless integration with your home theater system, that ensures a hassle-free and clutter-free audio setup.
Spanish D 94 in Action: Real-World Applications
Experience the versatility of Spanish D 94 in various aspects of your audio-centric life.
5. Gaming Brilliance: A Competitive Edge
For gamers, audio is a crucial component of the immersive experience. This not only enhances the gaming environment with its surround sound capabilities but also provides a competitive edge by allowing gamers to pinpoint the direction of in-game sounds with remarkable accuracy.
6. Studio-Quality Recording: A Professional’s Choice
For audio professionals and musicians, Spanish D 94 is a game-changer in studio-quality recording. The precision and fidelity it offers ensure that the recorded audio retains its authenticity, making it an invaluable tool for those in the music production industry.
Conclusion: Spanish D 94 — Where Innovation Meets Sonic Brilliance
In conclusion, that isn’t just a speaker system; it’s a revolution in audio technology. With its emphasis on high-resolution audio, immersive surround sound, and advanced technological features, that sets a new standard for what is possible in the realm of audio experiences.
As you seek to elevate your auditory adventures, consider the brilliance that brings to the table. Whether you’re a casual listener, a hardcore gamer, or a professional in the audio industry, this promises an unparalleled sonic journey. Embrace innovation, embrace excellence — choose Spanish D 94 for a sound experience like no other.
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