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BMW’s Latest Concept Car Gives the Storied Brand a Future-Friendly Face



BMW’s Latest Concept Car Gives the Storied Brand a Future-Friendly Face

In 2025, the BMW brand will undergo a transformation that gives it a new face and a new way of doing things. Sustainability will be a core pillar, as will easy-to-use tech and something called “phygital” design. WIRED took a look at the Bavarian firm’s Vision Neue Klasse concept, and had a chat with BMW head of design Domagoj Dukec, the man behind BMW’s recent, sometimes controversial motifs.

BMW’s picture of what the future might look like (if you squint) is, at first glance, rather traditional. It’s not a big SUV, rather a white-with-a-yellow-tint sedan with an interesting face and no BMW blue badging. Its kidney grille, a BMW hallmark, isn’t really a grille either. It’s familiar, sure, but ever so slightly off—for good reason.

BMW Neue Klasse concept car driving on a highway

“If there is one thing which is really my duty as head of design it’s actually that the legacy of BMW never stands still,” says Dukec. The Vision Neue Klasse doesn’t point toward a specific future model, rather elements that’ll wind up on plenty: “You will see a lot of different products there, in between 2025 and 2027, we will have six to seven products coming, which will all be Neue Klasse.”

BMWs have been wearing kidney grilles of various shapes and sizes since 1933’s 303. Formerly a neat design touch to aid engine cooling, the EV revolution has done away the need for cooling in the traditional sense. On the Vision Neue Klasse the dual kidney shapes are present where the grille used to be, though here the shapes appear as a lighting graphic—shining like chrome, housing the headlights, and giving the car a way to change its appearance on the fly. Not only does it give the kidneys a new reason to exist, it also cuts down on unnecessary parts.


BMW Neue Klasse concept car

“Today on the front end you see a kidney, you see headlights, you see a bottom air intake, left, right, chrome—you have maybe 200 parts in the front.” That’s a lot for a front end, and if you’re looking at making the production processes more efficient and more cost-effective, using fewer parts to perform more functions is desirable. Dukec points out that things like chrome exist purely to look pretty, but don’t serve much other function, especially at night. With this solution, BMW can have the shininess of chrome, the form of a kidney grille, and the functionality of traditional lighting. It could also be used to show things like the battery’s charge status. The same goes for the rear lights.

BMW calls tech like this “phygital”—physical, digital tech that merges zeros and ones with tangible design. This idea is put to interesting use on the Vision Neue Klasse’s window line. You’ll note that the car doesn’t have door handles at all. That’s because here, E Ink does the heavy lifting. For a few years, BMW has been demonstrating the use of the digital ink paneling to flip a car’s paint job between solid black and solid white. But at CES 2023, the Vision Dee concept was covered in newer E Ink panels that could switch between 32 different colors at will. On the Vision Neue Klasse, the E Ink runs around the window line as a black detail. Then, when you get close, a panel will switch to white to show where to wave your hand to open the door.

View of the interior seats seen through the window of the BMW Neue Klasse concept car

Dukec is pleased with this solution, as it’s a clean, efficient way to do a previously clunky job that requires lots of parts: “It’s highly efficient because you don’t need electricity. It’s very, very visible during the day … and so showing where the door opening is or, for example, also indicating from the side, is the car closed, is it charging?” Where once it was purely for decoration, E Ink now has a practical use.

In the future, BMW’s lighting will be more than just something to light the way. It can be a door handle, a new facia, a charge indicator, or whatever you want it to be. Initial evidence of this has already crept onto the recently revealed next generation of Mini cars, with changeable rear light clusters that allow drivers to choose their own graphics—a blessed relief for those who found the Union Flag rear lights a little much.

All the talk of phygital tech does lead to an interesting question: If your main graphics are digital panels, surely cars won’t have to be updated as often? For Dukec, making cars that stand the test of time is a key aim: “But what is really important there is to make a car so timeless that it maybe also doesn’t need LCIs [Life Cycle Impulse, BMW-ese for facelift]. Because an LCI is also not very sustainable.” Why spend money retooling for a new front bumper when you can put it elsewhere in the business?

Dukec’s team has also used tech to make BMW’s roundel more efficient, at least from a cost point of view. Rather than create a separate badge and glue it to the hood, here it’s etched into the metal on the front and rear of the car. The logo remains recognizable, but there are two fewer parts to physically produce.

Overhead view of people entering the BMW Neue Klasse concept car


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From the inside, the Vision Neue Klasse seems like a picture of the future from the eye of a 1970s futurist. There is no clutter, barely any visible way to control the car’s non-driving functions, a modest infotainment screen, a selector lever and smartphone cradle between the front seats, and, perhaps the most retro-tastic touch of all, beige corduroy upholstery. It’s an impressive set up, but at first glance the lack of instrument cluster or anything vaguely traditional feels jarring. But this being a car of the future, it’s a static work of art when it’s not turned on and a minimalist’s dream once you’re inside.

If you’re a cynic, you’d say that the lack of physical switches and chunky tech is a cost-cutting measure. BMW would almost certainly prefer you think that keeping things simple is the future—even though the trend for touchscreening all the things is, in various places, being judged as something of a bust. Even at the highest end of the scale there’s a mix of touchscreens and hard buttons.

You’ll be most familiar with the iDrive screen slap bang in the middle of the dash. You can control it and its myriad functions with your hands, multifunction buttons on the steering wheel, or BMW’s own voice control. The iDrive wheel that came with the system at its inception in 2001 is nowhere to be seen.

Interior view of the screen and dashboard in the BMW Neue Klasse concept car


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That’s all standard so far—”car has touchscreen” is not groundbreaking news. BMW Panoramic Vision is a little more on the money. It’s a light bar that stretches across the width of the windscreen projecting relevant information to all who want it at a driver-friendly eye height. You can limit how far across the car it goes, so if you’d rather your passenger didn’t have anything to look at, you can restrict the info to your eyes only. As well as being a neat information delivery system, it’s also interactive. In a suitably Minority Report move, you can flick information on the iDrive screen up onto the Panoramic Vision display with a finger. If you’re tired of glancing down at a certain widget, lob it up to your eyeline and you’re away. Phygital isn’t just for door handles and lights.

While the Vision Neue Klasse’s tricks are still conceptual and the Mini’s trick rear lights are a ways off, there is an example of phygital thinking that you can buy now: BMW Motorrad’s ConnectedRide Smartglasses. The app-connected eyewear is designed to fit snugly under a motorcycle helmet and give riders a heads-up display directly in their eyeline, showing them speed and navigation info. Think Google Glass but actually useful, if a little expensive at £749 ($750). They’ll go nicely with the firm’s new city-friendly CE 02 electric scooter.

As a design study, and a way to show how BMW’s looking to cut the amount of stuff on a car with smart tech, the Vision Neue Klasse points toward an interesting future. What it hasn’t said is exactly what its powertrain will be. We know it—or whatever comes from it—will be based on BMW’s sixth-generation eDrive technology, which, the company says, will give 30 percent more range, 30 percent faster charging, and 25 percent more efficiency. What that translates into remains to be seen. We’ll find out in 2025.

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Exploring the World of Tortussy



Exploring the World of Tortussy

Tortussy: What is it?

Tortussy is a term often used in specific contexts, and it’s essential to grasp its nuances to appreciate its significance fully. It can be understood as…

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  1. Introduction to Tortussy
    • Definition and origin
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Tortussy: Unveiling the Mysteries of a Unique Phenomenon

Introduction to Tortussy

In the realm of fascinating creatures, one stands out with its enigmatic aura—the Tortussy. Originating from ancient folklore and evolving into a symbol of mystery, this peculiar being has intrigued cultures across the globe. Let’s delve into the depths of this, exploring its history, characteristics, and the impact it has had on various aspects of human life.

The Evolution of Tortussy

Historical Background

This roots trace back to ancient civilizations, where it held symbolic significance. Understanding its evolution requires a journey through time, unveiling the cultural tapestry woven around this captivating creature.

Cultural Significance

From religious rituals to artistic expressions, this has played a pivotal role in shaping cultural narratives. Its evolution reflects the dynamic nature of beliefs and practices, providing a unique lens through which to view the cultural history of different societies.

Characteristics and Features of Tortussy

Unique Attributes

What makes this stand out? Delve into its distinctive characteristics, from physical attributes to behavioral traits. Understanding the anatomy and behavior of it adds layers to the mystique surrounding this captivating creature.

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In conclusion, this is a multifaceted concept with deep-rooted historical significance and modern-day relevance. Our journey has provided a comprehensive understanding of this enigmatic term, shedding light on its origins, characteristics, and practical applications. Whether you’re a novice or an enthusiast, this article equips you with the knowledge and expertise to navigate the world of this.

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What is Muctau?




What is Muctau?

Welcome to a deep dive into the fascinating world of Muctau. This article will provide you with a wealth of knowledge about this intriguing subject. Whether you’re a newcomer seeking information or an enthusiast looking for insights, you’re in the right place.

Muctau, a captivating enigma, has piqued the curiosity of many. In this section, we will explore the core essence of Muctau and its relevance in today’s world.

The History of Muctau

Delve into the annals of history and discover the origins of Muctau. Unearthing the past can shed light on the significance of this keyword today.

Understanding the Muctau Phenomenon

The Muctau phenomenon is not a mere buzzword. It has a profound impact on various aspects of our lives. Let’s delve into the intricacies.

Muctau: Applications and Relevance

How does Muctau apply to our everyday lives? Explore its diverse applications and how it’s shaping our world.

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Discover the myriad benefits that come with a deep understanding of Muctau. It’s more than just a word; it’s a gateway to knowledge.

From books to movies, Muctau has left its mark on popular culture. Explore how it has permeated various forms of media.

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In conclusion, Muctau is not merely a keyword but a gateway to a world of knowledge. By exploring its history, applications, and relevance, you can gain a deeper understanding of this intriguing concept. Whether you’re a novice or an aficionado, Muctau has something to offer to everyone.

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6 facts you wanted to know about Livebeam




6 facts you wanted to know about Livebeam

Livebeam is a new-age social media platform for meeting new people, intercultural communication and making friends worldwide while enjoying live streaming, and discussions with genuine diverse people. 

What is Livebeam good for?1. Worldwide community 

Livebeam provides an opportunity to connect with people worldwide through intercultural communication while sharing real stories relating to a deep conversation. You can find people from all over the world with different interests and talents. Connecting with diverse friends with similar interests provides a level playing ground and provides fodder for starting a conversation. 

2. A safe space for diverse people 

Livebeam is a safe and credible platform with 24 x7 customer support to help deal with any issues you encounter. In addition, the content-maker’s profile is verified and is entirely safe to chat with. 

3. The introvert’s heaven

Livebeam has plenty of features to help you start a conversation and pave the way for friendship. In addition, Livebeam lets you showcase your talent and skills to the world and connect with like-minded people. Along with chatting, Livebeam is an interactive platform. You can express your feelings and experience in chats on a real-time basis, flaunting your cooking skills, dramatics, etc. 

4. Share your experience with others 

On Livebeam you can chat in groups during streams with people having the same interests. In such conversations you can exchange knowledge with your know-how and keep abreast with the latest industry advancements. It’s a great platform that provides learning and entertainment on the go.

5. Gain a different outlook on life

If you are a travel freak, who loves meeting new people and learning about different cultures, but due to the covid pandemic your travel plans have come to a halt, Livebeam may become your favorite space. Being an intercultural communication platform, here you can meet people from all over the globe, become friends with them and learn about their culture, language, and beliefs. We gain a new perspective on things and think out of the box. Livebeam is a global melting pot for people from different parts of the world.

6. Upgrade your communication skills

Livebeam is your platform if you love building genuine connections and indulging in meaningful conversations with various people who understand their thoughts. If you are looking to level up your communication skills and overcome your shyness and introverted nature, Livebeam is the right platform for practice. Gradually chatting with diverse people will help you let go of the fear of communicating and become more confident.

7. Practice a foreign language 

If you are interested in practicing and learning a new language, you can find a native speaker on the platform and exchange your thoughts in the language of your choice. It’s a fun way to practice your linguistic skills. There is nothing better than practice for learning a new language. Livebeam is a platform that has something for everyone.It will give you many things to enjoy, love, and laugh at while following your passions. You can experience the world through your friends’ eyes with just one tap on your digital device.

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